Select Page
Why Do We Need A Practice Business First?

Written by PracticeB

July 4, 2023

Have you ever tried starting your own business?

While it can be exciting, at the same time it does not come without it’s challenges. Sometimes, we feel super motivated to make it work, but then we struggle to juggle all the tasks we need to do without burning out.

Guess what? It’s totally normal! Many aspiring entrepreneurs face this problem.

Even when we do everything “by the book,” and follow all the advice of the “gurus”, success doesn’t always come as quickly as we hope.

Here are 3 principles to embrace as you start or continue your entrepreneurial journey.

Embracing the Creative Process

As Seth Godin aptly puts it, “Creativity isn’t about wild talent as much as it’s about productivity“. Starting a practice business requires embracing the creative process and consistently producing valuable work. It is through this practice that true mastery is achieved. Whether it is writing, painting, coding, or any other entrepreneurial endeavor, dedicating time and effort to hone one’s skills is essential.

The comedian does not simply go on the biggest stage in the world and start telling jokes. They have to go through telling many bad jokes to get some good ones out.

A doctor does not simply be a master at surgery, they learn, they practice, and even when they are qualified they have to continue to learn and practice in order to improve and maintain their skills.

Being an entrepreneur is no different. Even if we possess the skills to build a website or have the best organic soap there is, if we do not learn the entrepreneurial skills we would not learn to sell or run a business.

Lesson 1: Embrace the process, not the result.

Consistency and Commitment

People don’t want authenticity, they want consistency,”

Consistency implies delivering on promises, meeting expectations, and providing reliable experiences. It helps establish a sense of dependability and reliability, which can be crucial in business and personal interactions. When people know what to expect from a person or a brand consistently, they feel more comfortable and confident in their engagement.

Imagine a comedian going on stage and saying I don’t feel funny today so no jokes today I will tell you all about how I feel about what I am going through at home. Would that make you happy? He or she is being authentic and transparent but that’s not what we came to hear. We want jokes!

Consistency is the key to success in any entrepreneurial venture. Seth Godin emphasizes the importance of showing up and doing the work every day. He states, “The practice is the commitment to the process, not the result“. By committing to a regular practice, entrepreneurs develop discipline and build momentum. Consistency breeds progress, and progress leads to success.

Lesson 2: Embrace the process, not the result.

Learning from Failure

Failure is an inevitable part of the entrepreneurial journey. However, it is how we respond to failure that determines our ultimate success. Seth Godin encourages entrepreneurs to view failure as an opportunity for growth and learning. He states, “The practice doesn’t guarantee that you’ll never fail. It guarantees that you’ll keep showing up, learning, and growing“. By embracing failure, entrepreneurs can refine their strategies, pivot when necessary, and ultimately achieve greater success.

One of the biggest hurdles entrepreneurs face today is producing content of any kind. While you can spend a lot of time researching the best way to produce content is simply to produce content and produce more content and you will learn what works for you and what you need in order to produce consistently. You might try video using your face and that wasn’t your style, maybe you prefer slides while you speak, or maybe you like drawing or cartoons. Find what allows you to produce consistently and don’t be afraid to experiment and grow.

Lesson 3: Embrace the process, not the result.

How can you apply this?

Ask yourself, “What do I want to be known for?”

So instead of focusing on your “true self” (which if we are honest can vary from day to day) focus on what you want people to know you for. What your products will be known for? And then figure out how can you consistently show up to deliver every time.

That’s why I believe so much in having a practice business, a practice blog, a practice podcast etc so that you can develop the habits that are necessary (without the pressure to succeed) for all us to show up and be consistent with our audience and those who choose to give us their trust. knowing ourselves and what we can deliver can help us form expectations on the products and services we provide.

Conclusion: Embrace the process, not the result.

Starting a practice business requires embracing creativity, consistency, commitment, learning from failure, making a difference, and building a supportive community. As Seth Godin’s book “The Practice” inspires us, we understand that success in entrepreneurship is not solely determined by the outcome but by the process itself. By incorporating these principles into our entrepreneurial journey, we can create a fulfilling and prosperous practice business that not only brings personal fulfillment but also makes a positive impact on the lives of others.

Unleash Your Potential, Practice Your Success

Related Articles

Data-Driven Strategy for Aspiring Entrepreneurs

Data-Driven Strategy for Aspiring Entrepreneurs

As entrepreneurs embarking on the path of building an online business is both thrilling and daunting. We understand your struggles – from juggling family responsibilities and full-time jobs to navigating through uncharted waters. The key to overcoming these challenges...